Primera Technology, Inc. has announced the availability of a new cost-per-label calculator program for its LX900 Color Label Printer. The new calculator more accurately reports the real-world cost per label that customers will actually experience when using the LX900 to print their product labels. As a result, average cost per label is now about 40% to 50% less than quoted by Primera’s original cost-per-label calculator.

Previously, cost per label was quoted by the calculator at “Best” print quality. However, a recent study of Primera’s installed base of printers showed that few customers ever use the “Best” print mode. Instead, they most commonly use the default print quality mode called “Better,” which delivers an optimal balance between speed, print quality and cost.

In addition, the previous calculator used Manufacturer’s Suggested Retail Price (MSRP) pricing for the ink cartridges. Now, an average street price of the ink cartridges is used to calculate cost per label. This more accurately reflects the actual cost that customers will pay for the ink when printing their labels.

“Primera’s LX900, at just $2995 (MSRP), is the world’s best-selling full-color desktop label printer for many reasons,” says Mark Strobel, Primera’s vice president of sales and marketing. “Not only do we have superior print quality – in my opinion, the best available – but cost per label is actually very reasonable. It was mostly a single competitor, whose printer sells for more than three times as much, that took advantage of us quoting ink prices that reflected our very best, most highly saturated print quality but highest cost per label. It isn’t what people are really doing with their LX900 printers. So we decided to launch this new software to show the true story. It clearly demonstrates that LX900 is a highly cost-effective way for companies of all sizes and types to print professional-quality, full-color labels for their products.”